Prosecco: the world's most misunderstood wine?

Conegliano Valdobbiadene

Landscape of Conegliano Valdobbiadene: photo credit Arcangelo Piai

Well I can't prove it, but …

To some extent, Prosecco has become a victim of its own success. Ubiquitous, often lower quality, mass-produced styles fly off both supermarket shelves and pub/bar counters. So, it's no surprise that Prosecco's image as a cheap, light, sweetish, easy-drinking bubbly for celebrations and after-work chilling out has become deeply embedded in many people's consciousness.

Elevate perception of Prosecco

Yet reality is often worlds away from the truth and Prosecco is no exception, as anyone who has tried more premium examples will know. Sandro Bottega, founder and MD of Bottega SpA, one of Italy's most renowned wine producers, believes in the need to elevate the perception of Prosecco among wine drinkers. In 2020, he said: "I am concerned with Prosecco sold at prices below the cost of production, as this conveys a bad message to the consumer." He added that Prosecco is "not just a sparkling wine that's fresh and fruity with a short shelf life. If it's well made, it can have huge longevity".

Food compatibility

Prosecco's great versatility with food is often overlooked too. Cheese, pasta, pizza, BBQs, cold cuts and preserved/marinated vegetables can be great pairings. Prosecco is also a superb cooking ingredient for adding flavour, particularly in a risotto. Indeed, Bottega also wants Prosecco's food-matching ability to be recognised. "The best way to enjoy Prosecco is during a meal", he says, "as you appreciate its quality, freshness and ability to cleanse the palate. We have to improve the knowledge of consumers, as they probably don't know this and use Prosecco as an aperitif and like a beer after work."

Different sweetness levels
Prosecco sweetness

The variety of Prosecco styles has the potential to increase its overall appeal. While Brut and Extra Dry styles remain particularly popular in the UK, there are several different sweetness levels - Brut Nature, Extra Brut, Brut, Extra Dry, Dry, Demi Sec and Dolce. The higher quality and nuanced diversity of many Prosecco styles were brought sharply into focus by two tastings held virtually last year.

Conegliano Valdobbiadene
Conegliano Valdobbiadene Rive

Conegliano Valdobbiadene's Rive: photo credit Arcangelo Piai

First, a Swirl Group tasting, hosted by Sarah Abbott MW, explored the drier side of Conegliano Valdobbiadene Prosecco Superiore DOCG, particularly the newest category, Extra Brut, created in 2019. Comparisons were made with Brut, Dry and Extra Dry expressions, all of which were premium examples from small family estates, dynamic co-operatives or large, globally renowned producers. Highlighting the varied 'patchwork' terroir within this UNESCO World Heritage Site, wines included samples from historic, single vineyard 'Rive' sites, made from hand-harvested grapes planted on steep hillsides.

Asolo
Asolo

A vineyard in the hills of Asolo

The second tasting, led by Tom Cannavan, on Asolo Prosecco Superiore DOCG was organised by the Asolo Prosecco Consortium and communication agency, Studio Cru.

Asolo is a hilly appellation, created in 2009 and was the first to introduce the Extra Brut classification five years after. An area of rich biodiversity with a large mix of soils, including glacial and alluvial deposits, gravel and limestone, the terroir plays a vital role in the Asolo Prosecco identity. A large diurnal range helps preserve the aromatics in the wines, with protective and cooling influences from the Dolomites, the Alps and the Adriatic. Additionally, a higher dry extract (the powdery solids present in a wine, including pectins, minerals and trace elements the vines absorb from the soil) gives greater mouthfeel, flavour and complexity. Sampling a selection of Extra Brut, Brut and Extra Dry expressions, the typical aromatic intensity, green fruit character, savoury and/or herbal notes of high quality Asolo Proseccos were beautifully integrated.

The wines

Premium Prosecco, whether DOC or DOCG, is a crisp, sparkling embodiment of freshness and delicacy of fruit, without the autolytic character of traditional method bubbly. This doesn't mean that the category lacks complexity, as the wines at these tastings showed. Highlights included:-

Conegliano Valdobbiadene Prosecco Superiore DOCG
Canevel Terre del Faè Extra Brut
Asolo Prosecco Superiore DOCG
High quality fruit and balanced sugar levels

The Prosecco hills of this part of Italy are a great part of the world to visit for their rugged beauty and fascinating history. However, it's the wine that sings loudest on the international stage with a range of styles to suit many tastes and budgets.

Prosecco Superiore DOCG from Conegliano Valdobbiadene and Asolo express the quality of fruit and the importance of terroir in ways far removed from cheaper mainstream versions. In particular, the Extra Brut category, with only 0-6g of residual sugar per litre, delivers a nuanced and sophisticated fruity profile, highlighting the underlying high quality of the grapes.

Whatever the sugar level, none of these wines feel too dry nor too sweet, the residual sugar - or absence of it - perfectly in balance with the character of the fruit, the acidity and a saline or savoury component that adds elegance and complexity.

Spread the word

🥂 Mass-market Proseccos clearly fulfil a market need with their sweetness levels, easy drinkability and sales figures. Yet commercial considerations aside, any wine category will never be truly appreciated or understood unless higher quality versions are more easily available, regularly visible and promoted on retailers' shelves … and word spreads. 🥂